The truck driver shortage is a serious problem right now, but that doesn’t mean there’s nothing individual companies can do to attract new truck drivers to work for them. Getting proactive and taking steps to make your company attractive to these new drivers can make a big difference and allow you to get more trucks on the road.
Sponsor CDL Trainess
One of the best ways to attract new truck drivers to your business is to sponsor CDL trainees. CDL training can get expensive, especially for young adults looking for a career opportunity out of high school to bring in money and gain independence. In order to sponsor CDL trainees, most companies offer to cover the cost of their training in exchange for a contract to work for the company for a set period of time.
Be proactive—look for opportunities to bring in CDL trainees whenever possible. Younger applicants will require more patience and careful training, but they can be loyal employees all the way through to retirement if you provide support and help them make a smoother transition into their trucking career. You can think of CDL trainees as a long-term investment for your business.
Offer Competitive Pay
Truck driving is a job, and new truck drivers will be looking for companies offering competitive pay and benefits. This is of particular importance if you hope to bring in younger drivers. Millennial and Gen Z workers have different priorities when it comes to their work/life balance than the generations before them. They are looking for competitive pay but, more importantly, competitive benefits. It’s not just limited to a good healthcare plan—they will likely want access to sick days, vacation time, and other important benefits that provide them with the quality of life they’re looking for.
Foster a Positive Work Culture
If you’re looking for new truck drivers, another way to attract them to your company is by fostering a positive work culture. What exactly does that mean?
- Supportive management.
- Transparent and accountable leadership.
- Promote inclusion and diversity.
- Encourage employees to offer feedback.
- Hold gatherings where employees and leadership can all get acquainted.
Fostering a positive work culture is a long-term goal for any company. You may already be on the right track, but any company can take steps to do more. The benefits of a positive work culture include, but are not limited to:
- Employees feel respected and heard.
- Employees stay loyal to the company.
- Employees have higher morale and better productivity.
- Current employees may recommend your company to others.
- Happier employees will reflect well when working with clients.
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